Pune, : 1 Finance, India’s pioneering consumer financial institution committed to transparent, hyper-personalised financial planning and advisory, has launched its new Financial Planning Centre in Pune. This is the company’s third centre after Thane and Hyderabad reflecting its growing mission to empower Indians with unbiased financial advice that prioritises client well-being over product sales.
The Pune centre has been designed as a client-first space, where individuals and families can take time to reflect on their financial decisions in a calm, distraction-free environment. With private consultation rooms, lounge-style seating, community spaces, digital planning tools, the centre aims to make financial conversations more approachable and less transactional. Clients also enjoy exclusive access to Godrej safe deposit lockers, blending financial planning with financial security.
At its core, the offering moves away from the traditional model of product-led financial advice. 1 Finance operates on a fee-only advisory framework, which means it does not sell financial products or earn commissions. This ensures that every recommendation is objective and aligned solely with the client’s goals, needs, and financial personality, eliminating the inherent bias often seen in commission-driven setups.
It also provides end-to-end financial solutions under one roof, covering investment planning, tax optimisation, insurance advisory, loans, retirement planning, and will and estate structuring. Services include investment advisory across mutual funds, debt instruments, real estate, and alternative assets; ITR filing support through qualified CAs; credit and debt planning; estate planning in collaboration with legal experts; and personalised budgeting frameworks tailored to individual lifestyles.
Talking about the vision behind the Financial Planning Centre, Manju Dhake – Partner at 1 Finance, said, “Pune has been a key market for us for quite some time, and expanding here was always a part of our larger vision. Over the past year, I have personally been travelling to the city, meeting clients and engaging closely with our growing community, which today stands around 8000+ registered members, even before our dedicated space was ready, we ensured continuity by operating from a shared workspace; because for us, client engagement has always come first. Through regular interactions, workshops, and consultations, what stood out was the strong intent among individuals to better understand and take control of their finances. This consistent engagement and depth of conversations reinforced our decision to establish our first Financial Planning Centre in Pune.
She further added, “For us, a physical presence goes beyond just a space; it reflects commitment, accessibility, and trust. It reassures clients that their advisors are within reach, which is fundamental to building long-term relationships. Our goal remains simple: every individual who engages with us should walk away with clarity and confidence in their financial decisions, ultimately enabling true financial independence.”
A key differentiator of the centre is the use of MoneySign®, 1 Finance’s proprietary behavioural finance tool. Every client undergoes this assessment, which identifies their financial personality, life stage, and aspirations, enabling advisors to deliver highly customised strategies. The experience does not end with one-time advice, clients are guided through regular reviews, check-ins, and course corrections, ensuring their plans evolve as life circumstances change.
Beyond advisory services, the Pune centre will serve as a hub for financial literacy and awareness initiatives, hosting workshops, seminars, and small-group learning sessions to demystify personal finance. Clients and communities will be able to benefit from 1 Finance’s exclusive resources, including India’s first personal finance magazine that is completely ad-free, created to make financial concepts easier to understand while offering transparent and unbiased insights.